Art Publication - Innovative Strategies for Selling Arts and Crafts- Artmiabo

 

Innovative Strategies for Selling Arts and Crafts

                    

SELL YOUR ART THROUGH BLOGGING ABOUT YOUR ARTWORKS....

MY ARTIST DEFINITION/EXPERIENCE

An Artist is one that is creatively free-spirited meaning one that creates a world around themselves that conforms to the life they portray through their works.

The life of the artist is simple yet complicated with ideas on how everything from food, clothing, lifestyle, music, how kids are raised, environment and social issues should be interpreted.

 Most artists express these views through various forms of visual and fine art and it is left for interpretation by the viewer or people in general who view this art and are sometimes confused about the Artists true genuine intentions and reasoning. 

Most artist if not all have experienced this confusion from the audience, gallery owners, collectors, sponsors, and family. 

My experience with most galleries, I have shown my work to has been the same attitude of confusion, and a direct attack on my creativity. 

The criticism is exhausting and I yawn now, when I hear them because of how much sales I make unrepresented by galleries

In the first place, I go to galleries now based on invitation and then I send them my work to view and find out if it suits the gallery, so it is not me looking for how and where to sell my work.

After being a gallery owner myself, I know how it works the gallery wants big-name artists, they hope will open sale channels for them I get that and know that. 

My honest and sincere advice to professional artists, is to use the internet to leverage your work, it is free. The number of platforms and channels to do this is enormous and awesome. With a dedicated time in posting your Art out there, on these platforms, you will get the desired exposure and the sales will slowly but surely start coming in.

Here are various ways that I use, I hope this helps:

Selling arts and crafts can be a rewarding but competitive endeavor. To stand out in the market, artists and crafters can employ innovative strategies to reach a wider audience and increase sales. Here are some creative approaches:

Storytelling Through Art:
Share the story behind each piece of art or craft. Customers often appreciate the narrative and emotional connection to a piece, making it more valuable to them.

- Online Interactive Workshops and Events:
Host workshops or events where customers can engage in the creation process. This not only provides a unique experience but also allows artists to showcase their skills and build a community around their work.

- Leverage Social Media and Visual Platforms:
Utilize visually-oriented social media platforms like Instagram, Pinterest, or TikTok to showcase your work. Visual content is powerful and can attract a broader audience.

- Collaborate with Influencers:
Partner with social media influencers or bloggers who align with your artistic style. They can help promote your work to their followers, exposing your creations to a wider audience.

- Limited Editions and Exclusivity:
Create a sense of urgency and exclusivity by releasing limited editions or exclusive pieces. This can drive sales as customers may feel a need to purchase before the item is no longer available.

- Subscription Boxes:
Offer subscription boxes that deliver a curated selection of your crafts to customers on a regular basis. This model can provide a steady income stream and encourage repeat business.

- Augmented Reality (AR) Experiences:
Use AR technology to create interactive experiences for customers. For example, they can use their smartphones to visualize how a piece of art would look in their own space before making a purchase.

Pop-Up Shops and Mobile Markets:
Take your arts and crafts directly to potential customers by participating in pop-up shops or mobile markets. This allows you to connect with people who may not actively seek out art but could be drawn to your unique offerings.
Environmental and Sustainable Practices:

Emphasize eco-friendly and sustainable practices in your art creation process. This can appeal to environmentally conscious consumers and provide a unique selling point.

Virtual Reality (VR) Exhibitions:
Create virtual galleries or exhibitions that people can explore from the comfort of their homes. This is especially relevant in a globalized world where your audience may be geographically dispersed.

Interactive Online Platforms:
Develop an interactive website where customers can customize certain aspects of the artwork or craft. This level of personalization can enhance customer engagement and satisfaction.

Cross-Promotion with Other Artists:
Collaborate with other artists to cross-promote each other's work. This can help you tap into each other's networks and introduce your creations to a new audience.

Remember that the key is to be creative and adaptable. Stay informed about emerging trends in both the art and

e-commerce worlds, and be willing to experiment with new ideas to find what works best for your unique style and audience.

-ART BLOGGING: is my preferred medium of exposing my art to the world.

Create Art and blog about it with Vigor and Pride

As a full time Professional Artist and crafter, without the headaches of owning a gallery, the onus is on me to sell my art directly to the public and create a following, and database that loves what I do and reward me by buying my works.

No one owes me that!

 Over the years through blogging about each art and craft I make, I have built this incredible tight-knit following and buyers that patronize my art. 

This was achieved through blogging, about my art and social sharing of my art blog

 I make sure to explain what my art or craft is about and the reason it was created in the first place. 

My kind of art is color driven, based on original ideas and inspirations from humanity and nature. I am both a painter and a crafter, so I work with all sorts of material and in various forms. My art style is unique to me because I create art the way I see it, from within me.

         

-DEFINE YOUR ART

My art/craft are color driven regardless of the medium and material I use to create them, so there is always a story behind each piece of artwork, a story I tell through blogging of my art.

 I blog about every piece of art I create, and I tell the world about it.

 I make sure it is documented through blogging, because google automatically does that anyway with the right SEO. 

 That way, I got through to collectors internationally and locally, then I slowly built a curious audience.

                  

-FINALLY

5 STEPS TO SELL YOUR WORK THROUGH BLOGGING

 1. Artists need to blog about their work and invite your audience to your world.

 2.Explain why the art was created in the first place, the inspiration.

 3.Write about the Inspiration and objective behind the reasoning of the work they are witnessing.

4.Explain your medium and process, and what art style you are using,write about it clearly and simple.

 

 5.Simply share your Art story across all the social sharing platforms you are on,as well as emailing and of course with good photographs.

Then be consistent in delivery of your Art story through blogging and you will eventually earn trust and orders, purchases and commissions will follow. 

                      

Artists like myself who are unrepresented, owe it to ourselves to blog about what they do and share it with the world.

These are my recent artworks sold to collectors who support me and follow my art blog, a million thanks to them.

                                                

                                                  ⁕⁕⁕
                                                                           

                                     Miabo Enyadike

Check out my paintings in Saatchiart.com