Skip to main content

Art Guide - Handmade Business Marketing, Tips to Grow Your Craft Sales by Miabo Enyadike

 Handmade Business Marketing: Tips to Grow Your Craft Sales


Recycled Jeans Art Decor by Miabo Enyadike


Explore effective marketing tips for handmade businesses. Learn how to create a strong brand, market your products, and grow your craft sales both online and offline.

I remember when I decided to craft and sell my recycled art objects, it was scary because I didn't know how to go about it. I spent time creating craft items that would stay in my storage for months because I felt they were not good enough, until I joined Pinterest in 2013 and that changed. I understood immediately that the internet is indeed a level playing field and "beauty is indeed in the eyes of the beholder". 

Fabric Decoupage Pot by Miabo Enyadike


The more I blogged about my craft and posted on pinterest the more the views increased and people shared their ideas with me. No one is alone in this journey people need what you are selling they just need more convincing and consistency from us.

Marketing your handmade business effectively is essential for attracting customers, increasing sales, and building a sustainable brand.

Rope Pendant light by Miabo Enyadike

Whether you create handmade jewelry, ceramics, textiles, or any other craft, implementing strategic marketing tactics can help you reach a wider audience and achieve business growth. These are some of the most essential tips I learned along the way to elevate my handmade business marketing strategy and grow my craft sales.

They are simple but need time, focus and consistency. They include Brand Identity, Social media Marketing, a strong Online Presence, collaborations and Offline Marketing, these would discuss extensively in this blog.


Fabric Decoupage Plate Decor by Miabo Enyadike


1. Define Your Handmade Brand

a. Building a strong brand identity sets the foundation for your marketing efforts and distinguishes your products in a competitive market. Mine is recycling objects into crafted art.

b. Craft Your Brand Story: Share the story behind your handmade products—what inspires your craft, your creative process, and the values your brand embodies.

c. Create a cohesive visual identity with a memorable logo, consistent color palette, and professional product photography that showcases the unique craftsmanship of your products.

d. Unique Selling Proposition (USP): Highlight what makes your handmade products special—whether it's the quality of materials, craftsmanship, sustainability, or personalized designs.


                                 Rope Baskets by Miabo Enyadike


2. Establishing an Online Presence
a. In today’s digital world, having a robust online presence is crucial for reaching potential customers and driving sales

b. Professional Website: Create a user-friendly website that showcases your handmade products with clear descriptions, pricing, and an easy-to-navigate online store.

c. Optimize for Search Engines (SEO): Use relevant keywords and phrases throughout your website to improve search engine visibility and attract organic traffic.

d. E-commerce Platforms: Expand your reach by selling your handmade products on popular e-commerce platforms such as Etsy, Amazon Handmade, or Shopify.


Decor Objects by Miabo Enyadike


3. Utilize Social Media Marketing

Social media platforms offer powerful tools to engage with your target audience, showcase your craftsmanship, and build a community around your handmade business.

a. Choose the Right Platforms: Identify social media platforms where your target customers are most active. Instagram, Facebook, and Pinterest are popular choices for showcasing visual products.

b. Visual Content: Share high-quality images and videos of your handmade products. Use compelling captions that tell the story behind each piece and encourage engagement from your followers.

c. Foster relationships with your audience by asking for feedback, running contests or giveaways, and sharing user-generated content.

d. Content marketing allows you to provide value to your audience while showcasing your expertise and creativity.

e. Share DIY tutorials, craft tips, and behind-the-scenes insights into your creative process. Position yourself as an authority in your niche and attract visitors to your website.

f. Build an email list of interested customers and subscribers. Send regular newsletters with updates on new products, promotions, and upcoming craft fairs or events.


Lace Fabric Art by Miabo Enyadike

4. Participate in Offline events

like craft fairs, artisan markets, and pop-up shops provide valuable opportunities to showcase your handmade products in person and connect with potential customers.

a. Prepare Your Booth: Create an inviting and visually appealing booth display that reflects your brand identity. Use signage, product samples, and packaging that highlight the quality and craftsmanship of your products.

b. Interact with visitors, share stories about your products, and offer demonstrations if possible. Also contact information must be collected for future use and communication.

Recycled Objects in Decor by Miabo Enyadike


5. Collaborating with influencers

a. Collaborating with local businesses, and complementary brands can expand your reach and introduce your handmade products to new audiences.


DOWNLOAD YOUR HANDMADE BUSINESS MARKETING WORKBOOK👇

Handmade Business Marketing, Tips to Grow Your Craft Sales; Work Book by Miabo Enyadike



b. Identify influencers or bloggers who resonate with your brand values and target audience. Collaborate on product reviews, sponsored posts, or joint giveaways.
Wholesale and Retail Partnerships: Partner with local boutiques, gift shops, or online retailers to stock your handmade products. Offer wholesale pricing and collaborate on marketing efforts to drive sales.


Canva Diagram


the Bottom line for effective marketing is an online presence is essential for growing your handmade business and reaching a broader audience of craft enthusiasts and potential buyers.

Use analytics tools and Regularly monitor the performance of your marketing efforts and adjust your strategies based on insights and feedback and to measure website traffic, social media engagement, email open rates, conversion rates, and sales performance. Use these insights to improve product offerings, customer service, and marketing campaigns.

Jeans Craft by Miabo Enyadike

By defining your brand, establishing a strong online presence, leveraging social media, participating in craft fairs, collaborating with others, and continuously evaluating and adapting your strategies, you can increase visibility, attract loyal customers, and achieve sustainable growth for your handmade business.

I have Implemented these tips thoughtfully in marketing my craft and consistently elevated my handmade business marketing efforts which in turn has propel my recycling craft sales to new heights.

Feel free to tailor these strategies to fit your unique handmade business and market preferences. Happy crafting and marketing your handmade creations!

Mosaic Tile Art by Miabo Enyadike

Happy Crafting
Miabo Enyadike




Popular posts from this blog

Contemporary Abstract Expressionism Art to View By Miabo Enyadike

Contemporary Abstract Expressionism Art - Colors and Lines                    Imagine life without color, I have tried too, but I have found it so impossible to envisage. The simple reason, is every where we turn there are colors, tones, hues and lines in such harmony. The inspiration behind these abstract faces series is harmonising colors and lines in an expressionist style.                                  This abstract collection is colors and lines, in which I decided to explore the use of  colors, creating tones and shades, using blurry and sharp lines created with ink to emphasis a synergy between  the two.                                                            ...

Modern Abstract Art Silhouettes to view | Miabo Enyadike

  Modern Abstract Art Silhouettes to view   I enjoy painting abstract art silhouettes especially faces.The simple reason is I can manipulate the profile of an individual, with several layers of color. Color for me is an integral part of my art aesthetics I allow color to lead my creative process in the way I see the art I am about to create.            Silhouette of a woman; Abstract Art; by miabo enyadike. My Abstract Art this week is all about using colors to create a simple silhouette, of a woman and a man. When I decided to create this particular abstract painting, it was more of emphasis on color than on the human profile. I wanted to see what the outcome of the creative process would look like.  Also to see if and when the human features are covered in colors, other than our natural colors would this Art evoke any emotions?... that simply belies the fact, that color seems to be one the many problems we have in our so...

Contemporary Abstract Art Paintings by Miabo Enyadike

Contemporary Abstract Art Houses in a Snow Blizzard are Abstract snowcape paintings inspired by beautiful landscape of snow.   Houses in Snow Blizzard  Modern Abstract Art Print Price:$60 Large:  Size: A3 by Miabo Enyadike, 2015-2020 These Abstract Art paintings, represent what it looks like when there is a heavy snow blizzard. When entire neighborhoods and nature is covered by snow.  House in Snow Blizzard  Price:$60 Modern Abstract Art Large  Size: A3 by Miabo Enyadike, 2020 House in Snow Blizzard  Price:$60 Large  Size: A3 by Miabo Enyadike, 2020 My inspiration for these paintings, comes from my fascination with nature and seasons, in relation to how it affects our lives and environment and understanding that nature is dynamic and will continue to overwhelm, us with surprises. Nature must have it's way always. The different seasons we experience, show the dominance and prominence nature plays in our lives, with or witho...

Expressionist Abstract Art of Women by Miabo Enyadike

Expressionist Abstract Art of Women  Drawing women and their expressions is something, I am truly interested in. Female profiles and faces in abstract is intriguing and Ink drawings, are a way for me to throw that notion out there, of a female portrait created differently.  This is something that is important to me as a woman artist, this matters.                                                                                                                  I draw faces in a way that is uncomplicated  and easy to read, in a rather caricature way though not comical, with ink, it is easy to let the colors flow so that they create for me, the facial contours and structure.  My emp...

Creative Jeans Art Design Ideas to Inspire Your Next Art Project | Artmiabo

   Creative Jeans Art Design Ideas to Inspire Your Next Art Project"                                                                       Re purposing discarded JEANS into Art My new found obsession with Jean pants is no longer centered around it being a fashion staple for me, or comfort wear but a new way of innovation.  I look at a well-worn pair of Jeans on a person or in a charity store and I see potential immediately and an even bigger creative prospect ahead.                   My friends and family know that there is more to their pair of Jeans when it is no longer in use to them for me.                                     ...

Abstract Art Faces Ideas to View Now | By Miabo Enyadike

  Abstract Art Faces Ideas to View Now Indigo Blue color is a color tone, I have come to know and love. This color was huge in the late seventies, in my home country of Nigeria. It is a  blue color, I remember vividly that was used on fabrics to create what we know as Adire(Tie dye) pronounced Ah-d-rear.               FACES IN BLUE ABSTRACT PAINTING BLOG The Inspiration for this series is drawn from the blue tye-dye fabric in my home country, where different shades and tones of blue are applied on white cotton through natural dyes to create a traditional textile design called Adire.  This used to be an ancient textile Art of dying pure cotton fabric for days in a dye pit dug in the ground, using natural elements that create this awesome blue hue, and this method of traditional dyeing is still used till this very day. In my early childhood in Nigeria, early seventies, everywhere you turned at that time or era everyone had an A...